Digital Marketing Classes for Kids in Kenya

Who this course is for

Ages 6–8 learn with a parent through drawings and spoken explanations. Ages 9–11 create guided projects. Ages 12–14 add testing and comparisons. Ages 15–17 extend the projects and explain trade-offs. The entry assessment helps identify a useful starting point; it does not replace teacher guidance.

What your child will make

Submit a four-week fictional campaign with audience, sample messages and a results plan.

Lessons and outcomes

1. Understand an audience

   The message connects to a specific need.

2. Write a clear message

   No unsupported claims or pressure tactics appear.

3. Plan a content calendar

   Each post has a distinct purpose and imaginary audience.

4. Explain search intent

   The answers are useful without repeating keywords unnecessarily.

5. Measure useful results

   You identify 10 percent and avoid claiming views equal customers.

6. Compare messages fairly

   The test changes only the headline and records one outcome.

7. Respect privacy in promotion

   The campaign uses fictional names and no identifying locations.

8. Build an ethical campaign

   The final plan is useful, measurable and respects privacy.

How learning works

The four foundation courses include short teacher videos with practical activities. The eight project paths use guided workshops and built-in workspaces. Children save private projects and submit them to assigned teachers. Weekly one-hour sessions use teacher-provided Google Meet links. A course certificate requires all lessons completed and a teacher-approved final project scoring at least 70; it is a school certificate, not an accredited qualification.

Membership: KSh 3,000 monthly, KSh 8,500 quarterly or KSh 32,000 annually per child. Payment is reviewed by the school before course access starts.